In a shocking turn of events, hardware sales and physical game spending in the US have reached their lowest point in 30 years this past November. According to Circana’s latest data, only 1.6 million units of video game hardware were sold, marking a significant decline from previous years and the lowest total since 1995. With hardware spending dropping 27% year-over-year to $695 million, it’s clear that the gaming market is facing unprecedented challenges.